Kor Water Taps into the Power of Personal Expression with a Customizable Halo Trim™ for the Iconic Kor ONE Collection

Style Meets Sustainability in the New Collection Featuring Clear Water, Black Nickel, and Rose Gold Colors.

Los Angeles, CA – January 9, 2025 – Plot twist: your hydration experience is about to become the canvas for your next masterpiece. Kor Water, the LA-born hydration brand known for fusing style and sustainability, just unveiled a refreshing new feature for its iconic ONE collection: a changeable Halo Trim™.

These customizable trims empower Kor ONE enthusiasts to transform their bottles into bold, personal expressions of individuality. Beyond their striking design, the Halo Trim™ champions Kor’s mission of eco-conscious innovation, proving that sustainability can look as good as it feels.

Personal Expression in Action

Recently debuted in Amsterdam, the Halo Trim™ launch was celebrated with an interactive brand activation that brought creativity to life. “At Kor, we believe hydration is deeply personal,” says Annemie Fourie, Team Lead at Kor Water. “The Halo Trim™ turns every ONE bottle into a canvas for self-expression, all while staying true to our sustainability ethos.”

This ethos was brought to life as guests reflected on what lies at their “Kor”—their passions, inspirations, and values that define who they are. Renowned doodle artist Rich Armstrong captured these stories using Posca markers, transforming the trims into stunning, one-of-a-kind designs. The results were as unique as the stories that inspired them.

The experience didn’t stop there. Media, influencers, designers, and stylists in attendance joined in, adding their own artistic flair to the trims. Whether it was Armstrong’s intricate masterpieces or the personal touches of the creators, each Kor ONE bottle became a bold, beautiful statement of individuality.

And the personalization didn’t end on the outside. Guests could also select an inspirational Halo Inner—a printed message on waterproof paper—to place inside the trim. Visible through the bottle’s body, these messages created a true “message in a bottle,” blending meaningful inner expression with striking outer design. It’s hydration reimagined—a personal reflection of your Kor in every sip.

Why You'll Love the New Halo Trim™:

  • Style Meets Sustainability: A perfect blend of design and eco-conscious innovation, the Halo Trim™ allows users to make a personal statement while championing a greener future by dressing ONE bottle instead of buying multiple bottles for variety.
  • Customizable Creativity: From vibrant colors to artistic designs, the Halo Trim™ are your canvas to #ExpressYourKor in endless ways.
  • Hydration, Reimagined: Transform ordinary hydration into an extraordinary experience, blending personal storytelling with functional design.

Launching February 2025

So whether you're an art aficionado looking to design your own story or simply looking to drink outside the lines in your daily hydration, the new Kor ONE-of-a-kind collection has you covered. Starting February 2025, the customizable trims will allow thirsty trendsetters to #ExpressYourKor in endlessly creative ways. This innovation represents Kor Water’s commitment to pushing boundaries in design while connecting people to the world—and their stories—through the power of water.

It's hydration with a side of self-expression – and we wouldn't have it any other way. With Kor ONE’s changeable Halo Trim™, hydration becomes more than functional—it’s personal.

Click here for more images.

Video impression of the Halo Trim™ launch in Amsterdam:

- https://www.youtube.com/watch?v=FNIE6cvVlZk&t=4s
- https://www.youtube.com/watch?v=sOdrqFrGcG4
- https://www.youtube.com/watch?v=-Kx-aVe-Hxg
- https://www.youtube.com/watch?v=-uIyYXutMfo
- https://www.youtube.com/watch?v=_ICXKiDvK74
- https://www.youtube.com/watch?v=stvnf8kjBFg

About Kor Water
Founded in Los Angeles, Kor Water is a purpose-driven hydration brand redefining the way people connect with water. Known for blending innovative design, sustainability, and style, Kor creates products that inspire, empower, and encourage a deeper connection to the world.

Paiman Azizi

Senior PR Manager, MMBSY Amsterdam

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Over KOR Water

KOR Water is een purpose-driven hydratatiemerk uit Los Angeles dat staat voor het creëren van innovatieve, stijlvolle en duurzame oplossingen voor herbruikbare waterflessen. Met een passie voor milieubewustzijn en een toewijding aan design, biedt KOR producten die de manier waarop mensen water ervaren, herdefiniëren. KOR is in Europa online verkrijgbaar en via officiële verkooppunten.